Example of tracking a lead conversion: // userId is the id from the grouping service when a // user creates an account or logs in LeadTracker.recordLead(userId, { email: userEmail, }); Example of tracking a purchase: window.LeadTracker?.recordPurchase(userId, { email: billingAddress.personPrimaryEmail, firstName: billingAddress.personFirstName, lastName: billingAddress.personLastName, phone: billingAddress.personPrimaryPhone, store: storeName, exchangeId: storeExchangeId, purchaseCode: orderToSave.id, purchaseAmount: { currencyCode: 'USD', value: amount, }, items: products.map(product => { return { id: product.id, description: product.name, amount: { currencyCode: 'USD', value: parseFloat(product.price), }, } }) }); Extensive Early Cannabis Use Mitigates Effects of ‘ES’ on Neurocognitive Performance
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Extensive Early Cannabis Use Mitigates Effects of ‘ES’ on Neurocognitive Performance

And yet another study demonstrates the beautiful synergistic interplay between our endocannabinoid system and marijuana’s many cannabinoids.

Thanks to the diligent work by our cannabis loving friends at the University of Haifa, there’s new research indicating a prolific use of cannabinoids during early adulthood can reverse the vile effects of “Early life stress (ES)” on our neurocognitive performance.

While I would imagine there would be minimal ES for those early extensive users (ages 18 – 25), on June 17th PubMed.gov confirmed the obvious:

Cannabinoids reverse the effects of early stress on neurocognitive performance in adulthood.”

After first warning of the debilitating effects of ES on our neurocognitive performance; “significantly increases predisposition to psychopathologies,” the report then quantifies the potential benefits of marijuana consumption during late adolescence, and how that might reverse the long-term effects of ES on our neurocognitive function later in life.

The Israeli study suggests that males and females who consume “extensive” amounts of cannabis during “late adolescence” could thwart ES and its “impaired performance in short-term memory in adulthood.”

Chalking up another one for the home team, the study concluded: “There is a crucial role of the endocannabinoid system in the effects of early life stress on behavior at adulthood.”

As the threatened hoards of Big Pharma CEOs look down on this type of scientific research, yet another recent study found marijuana “innocent” of causing any long-term health issues in teens that smoke habitually.

That sounds like a win-win to me…

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